Why Italy

Tourism is one of the main industries in Italy, generating more than 10% of the national GDP.
Moreover, Italy is the perfect destination for Business Tourism, with its many international airports, the modern and prestigious infrastructures that guarantee high-quality service, innumerable events throughout the year, breathtaking landscapes.
All this provide the perfect backdrop for incentive motivational trips that are enriched by its beauty and comfortable facilities.
As a choice Italy is an all round winner.

A magical context where spectacular locations plus the imagination and efficiency of the Italian MICE operators combine to create the perfect premise for events at the highest level. It’s no wonder that the Bel Paese stands out as one of the favourite places for congressional tourism.
The Bel Paese is an excellent choice of location for congresses, meetings and conventions.
Italy is accessible, livable, sustainable.
Find out the 15 TOP reasons which make Italy, at hand the perfect MICE destination.


Situated at the centre of the Mediterranean in a privileged geographic position and on numerous air and sea routes, Italy is thus a symbol of accessibility. The main international airports such as Roma Fiumicino and Milano Malpensa provide easy daily connections with the world’s principal destinations while the rail and road networks facilitate the movement of large numbers of tourists from place to place within the country.


International Airports


Main Train Stations


Touristic Ports


Km of High Ways


Many international tourists choose Italy as a destination specifically for the varied tourism initiatives which the country offers.

Thanks to the countless cultural excellences for which it is renowned, in particular the great museums, art galleries, music, craftsmanship and above all the celebrated and unmistakable local cuisine, Italy gives the visitor a unique and unforgettable sensorial experience which makes it a distinguished world-class destination.


Food for Good

Food recycling gets underway through the project “Food for Good – from Meetings to Solidarity”

Food has always been one of Italy’s major attractions and as from today there is one more reason why good food can make a difference during events in Italy.

An important project for the recycling of surplus food at conferences and events, named FOOD FOR GOOD–From meetings to solidarity, jointly carried out by Federcongressi&eventi as well as by the non¬profit organizations Banco Alimentare and Equoevento, is under way in the whole of the Italian meetings industry.

Meal times, during conferences, congresses or events, are a great opportunity for conviviality and sociability, where taste, high quality and abundance are the stars. Should it happen that not all the food is consumed, the excess can be retrieved for the purpose of social solidarity.
With simple operations, the excess food can be donated to Banco Alimentare or Equoevento NPOs, which will deliver it to facilities assisting people in need – not far away but always nearby.

Convention Bureau Italia is proud to support FederCongressi&Eventi, Banco Alimentare and EquoEvento in spreading awareness of the positive social impact that events can have for host destinations and their people in need.

Heart Membership

Since 2017 Convention Bureau Italia has decided to assign the Heart Membership every year to companies that stand out for particularly interesting Corporate Program Responsibility projects.

In 2017 the Heart Membership was assigned to Dynamo Academy  and in 2018 to Assisi Turismo+.

Invia RFP