A NEW BREED OF FAM TRIPS
A new star is born: Convention Bureau Italia and Enit are happy to announce Italy at Hand – Live Tour 2022, a spin-off of Italy at Hand – The Event, which consists of 8 ‘Premium’ fam trip in 8 different Italian destinations (3 days, 2 nights), designed to highlight Italy’s jaw-dropping line-up of destinations and activities available to International buyers interested in Italy as a MICE destination.
8 fam trips in which the destinations themselves will be the live stage on which the Italian MICE operators will play their best ‘playlist’, made by the perfect balance of between site inspections and local experiences
WHAT IS THE LIVE TOUR AND HOW IT IS DIFFERENT FROM A FAM TRIP
In each of the stage of the Tour, in addition to experience the hosting destination, there will be a ‘Destinations’ Festival’, a half-day B2B workshop in which you will be able to meet and discover all the other Italian Destinations which will take part to the Tour.
(Handy, isn’t it? In a world in which there is always less and less time available, after just 3 days you will experience a full Tour of what Italy has to offer for your events.)
It does not matter whether you are interested in coming to Rome or to the next destinations: make sure you click the button below to apply as a hosted buyer and to claim your free tickets to the Tour!
THE TOUR SO FAR
Roma | 30 June – 2 July 2022
First stop of the Tour : the Eternal City!
Torino | 23-25 October 2022
The second stage of the Tour: rocking in Piedmont!
THE TOUR AT A GLANCE
PARTNERS
MÚSES – European Academy of Essences is much more than a museum. It is a sensory journey through history, characters, customs, cultures and places. It is an evocative journey that recalls ancestral memories and lost emotions. MÚSES is a cultural and exhibition project, conceived in 2015 by the Le Terre dei Savoia Association inside the seventeenth-century Palazzo Taffini in Savigliano, to enhance the centuries-old production of medicinal herbs in Piedmont. MÚSES is now managed by YEG!, which is enhancing the potential expressed by olfactory marketing as an innovative lever of involvement for consumers / tourists / users of exhibition itineraries.“