Toscana Promozione Turistica

Toscana Promozione Turistica

Operating since 2000 as APET, than Toscana Promozione, the Economic Promotion Agency of Tuscany becomes in 2016 Toscana Promozione Turistica and focuses on tourism promotion, working with the Tuscan territories to promote the Tuscan destinations and the various regional tourism products.

Through the participation to the main tourism fairsB2B workshops and roadshows Toscana Promozione Turistica enhances the opportunity of meeting between the Tuscan tourist offer and the international tourism markets and in the meantime realizes online and offline promotional campaigns addressed to the final customer: the tourist.

Toscana Promozione Turistica has also the main purpose to co-ordinate the regional meeting industry and the promotional activity of the Tuscan Convention Bureaux: Firenze Convention & Visitors Bureau and Pisa Convention Bureau.


Tuscany has always been leader in Italy in organizing congresses and meetings, thanks to a modern, professional and flexible meeting industry, able to support operators in planning events and providing last minute solutions.

Tuscany provides structures with services and technology of the highest level, surrounded by unrivalled landscapeshistoryart and culture.

There is a wide-ranging choice available, from the “conference village” in the historical centre of Florence, to the art cities such as SienaLuccaArezzoPisa and Prato.

There is also the coastal area, with the island of Elba and Versilia, with ViareggioMassa and Forte dei Marmi; the splendid hillside surrounds of the Chianti area and renowned conference centres of Montecatini and Chianciano.

Hundreds of historical buildings, perfectly restructured houses and medieval hamlets provide all the facilities for the most renowned venues. Tuscany is also a shopping paradise, thanks to the ancient handicraft tradition that has made it famous worldwide.


Main Airports

Firenze Peretola Airport

Pisa Galileo Galilei

Train Stations

Santa Maria Novella

Where we are

You can rely on:

Alessia Geroni
Institutional Contact
Tel. +39 055 4628031

Contact Toscana Promozione Turistica