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Italy MICE Destination

Tourism is one the main industries in Italy, generating more than 10% of the national GDP.

The hospitality industry in our country can count on almost 35.000 hotels, 20.000 of which with more than 3*.


Known worldwide for its typical picturesque villages, art and monuments of great artistic value, Italy is a real open-air museum and, in fact, is the only country in the world that boasts 50 UNESCO World Heritage sites scattered throughout the country.

However, more than that, Italian territory is one of a kind with its many natural areas, beautiful beaches, cool mountains, countryside and little hills and lovely lakes and is suitable for every need.


Italy is also the ideal destination for business tourism: many international airports, appropriate infrastructures and breathtaking landscapes. It’s no wonder that the Bel Paese stands out as the favourite place for congressional tourism. Its amazing regions offer a wide range of choices throughout the year: both large and small cities have new, high-quality structures for national and international fairs, making it possible to discover the charm of Italy in the time not strictly dedicated to business.


The Bel Paese is an excellent choice of location for congresses, meetings and conventions. The Italian territory boasts numerous congress centres suitable for any kind of event, with modern and prestigious structures equipped with everything you need to make your congress successful: hotels, and specialized infrastructures and services that guarantee high-quality service. Italy provides the best backdrops for a great congress: from the capital, Rome, to the exciting Milan, without forgetting other cities such as Turin, Rimini, and its many cities of art, to name but a few. That is not all – meetings can also be organized in the many locations around the wonderful Italian lakes, rivieras, or mountain sites. As a choice Italy is an all round winner.


Italy offers prestigious structures and innumerable events throughout the year. Its art, culture, and scenery, provide the perfect backdrop for incentive motivational trips that are enriched by its beauty and comfortable facilities.


Italy: the perfect MICE destination.

Italy for Events Accessibility
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Convention Bureau Italia
Piazza Adua 1 - 50123, Firenze
Codice fiscale: 06558220486
Partita IVA: 06558220486

Tel: +39.055.4973341/0

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