Made in Italy is an expression that recalls the image of high-quality Italian products throughout the world.
The reason behind this expression’s fame? Made in Italy is, by now, an authentic brand symbolizing the excellence of Italian artisanship and manufacturing.
From footwear to pret-a-porter, from bicycles to automobiles and, undoubtedly, excellent enogastronomic traditions, Italian products bearing the prestigious Made in Italy title are highly-coveted the world over - for their integrity and durability, design originality and creativity, and for their distinct tastes and flavors.
Numerous encounters, fairs, and showrooms promote Made in Italy year-round, familiarizing entities and the public with the elevated taste, quality, and sophisticated research and traditions of its products. Such initiatives frequently unite the character of the trade show with the cultural event, creating occasions to jump into the immense history and art of the Bel Paese.
Many artisanal and industrial manufacturers guarantee Made in Italy status and origins with internationally-recognized labels, such as DOC wines (Denomination of Controlled Origin), DOP or PDO cheeses (Denomination of Protected Origin), and many others that regard textiles, decor and furnishings and fashion accessories, protected by licenses and copyrights assuring their singularity.
Alongside the producers themselves, diverse consortiums work to guarantee the realization, conception and origins of Made in Italy products. Other independent agencies check for quality, monitoring for adulterations and counterfeits.
Many tourists visit the Peninsula exclusively to experience the world of Made in Italy: the exploration of the places where culture, industry, history, art and good taste result in unique and beloved cuisines and articles of design, and the exploration of the traditions and methods that lead to their creation.
And of course, hardly anyone can return home without taking with them at least one memento to remind them of their exciting discovery of Made in Italy.