• You are here:
  • > Home
  • > Members >

schede DMC


Young and dynamic Italian DMC, we organise bespoke and tailor made events across Italy. Born out of passion to showcase Italy as a premium destination for events, we let you experience Italy through its art and history, traditions, cultural diversity, gastronomy, wine making, local crafts and heritage.


We pride ourselves for our extensive local knowledge and strong supplier relationships, because we know that our industry is driven by face-to-face relationships. To maintain our high standards we travel all year long, outside our events, to discover and select destinations and venues and strengthen relationships with our partners. We believe that working with partners who share the same philosophy as us, will benefit our clients, support local communities and the environment. As a result, the event will be more unique, memorable and impactful.


We work closely with our clients, taking a personalised approach, and support throughout the entire process to successfully achieve client’s business objectives.


Our Founder Laura Notarbartolo has lived in different countries working for a multinational and has years of tourism and event experience under her belt. Working with different cultures and speaking several languages, international environment is her playground and gives her a 360 degree view of this dynamic industry. Her approach to business is to keep certain level of flexibility and to understand that everything has a solution. 


Our innovation

Our innovative model is based on three simple principles that make the client experience Italy in an innovative way: Storytelling, Sensorial Experience and Seasonality. Our innovative approach is based on the firm conviction that events must embrace the local culture and history to widen the horizon of ideas that help a company.


Storytelling – brands and companies have stories and by using storytelling we want to bring client’s brand identity to life. Through the live event experience, clients can better connect with their stakeholders, educate, inspire, and leave a lasting memory and impact.


Sensorial approach – by incorporating more senses into the event, the result will be more memorable and creative experiences. Italy is the country of vivid colours, gastronomic experiences, emotionally rich music, rich smells and local crafts. In each region you can experience five senses through traditions and heritage and make the event more powerful and memorable.


Seasonality – as a guideline we will recommend to organise events in Italy off the peak season. Why? Firstly it will give you greater venue choice and secondly being conscious of your budget, offer you best value for money. Lastly, this way we can support local communities and environment and extend business cycle of local communities. 


Our vision: Showcase Italy as a premium event destination and help our clients achieve their business objectives.


Our mission: With our selected partners, we design and deliver events that fit client’s needs and objectives and deliver the desired business results and return on investment.


Our values

Partnerships – we work collaboratively with our partners to achieve client’s objectives.
Innovation – our innovation and of our client’s drives our business to deliver cutting edge events.
Quality – we support our clients from event conception until delivery to guarantee high quality and consistency.
Authenticity – we help brands tell authentic stories through experiences and strengthen relationships with their target audience.


Why us and what makes us different?

Our expertise and extensive knowledge of Italy, combined with creativity, passion, commitment and local expertise allows you to experience Italy in a new way. Our motto is “let the beauty of what you love, be what you do”. This is the principle that inspires us and guides us to deliver unforgettable events. We take a personal approach to each client, to listen carefully, recognise the needs and find a personalised business solution. We will always recommend a fam trip to showcase selected venues and achieve the highest level of transparency and dedication towards your event. 




  • Meetings and conferences
  • Product launches
  • Incentives and team building
  • Gala dinners
  • Award ceremonies
  • Exhibitions
  • Corporate gifts
  • Venue findings
  • Destination weddings
  • Brand Experience
  • Live Entertainment
  • Special Occasions
  • Motivation and experiential programs
  • Technical equipment and audio-visual
  • Cultural experience



Case History of Success


Client (industry) – technology provide


Location – Rome

Duration – four days

Number of participants - 400

Brief – organise international conference and expo dedicated to retails and hospitality business reuniting partners from over 70 countries. Italian Special Occasions DMC was tasked to plan, coordinate and supervise logistics of the entire event.

Solution – Rome was pre-selected and we organised a fam trip for the client to inspect suitable venues for planned activities – gala dinner, expo, conference and leisure activities.

Results – we conceived an event theme that translated through entire event and was “Ancient Roman Technology meets 21st century technology”. The theme was inspired by the Eternal City and matched client’s objective – innovation, international and cutting edge technology.

We captivated attendees attention and stimulated their minds by incorporating the five senses. Private DJ, Opera, private concert, motivational speakers and artist took care of the atmosphere. Alfresco aperitivo and rich buffet catered to all diets and incorporated fresh and healthy ingredients provided for attendees wellbeing, and selection of unique venues coupled with leisure activities showcased the hidden Rome.

Choosing Rome in April (off season) helped client get the best value for money and their first venues of choice for the event. Rome was best choice to accommodate the large number of delegates from all over the world and provided good accessibility. 


Client (industry) – beauty


Location – Florence

Duration – two days

Number of participants – 150

Brief – organise a product launch of a new hair line product for 150 hair salons and their managers. Additionally, communicate brand’s message of endless pursuit of magic and perfection.

Solution – Italian Special Occasions DMC was responsible for designing, planning and executing the entire event. Our client came on a fam trip and was able to visit the short-listed venues. We applied our innovative approach by incorporating the five senses and held the event off season, thus delivering a powerful, memorable and impactful product launch according to client needs and objectives.

Result - The theme selected was “Florence Renaissance”. It resonated with the product because it led to a new rational and artistic identity with revised values, ethics and spirituality. It also incorporated the values of innovation, creativity and aesthetics in the past, present and future.

The venue selected was a luxury estate with ancient buildings, luxury villas, gardens, restaurants, and amphitheatre, vineyards and wine cellar. We were able to use the entire venue for the event and use its multiple spaces for different functions. The Gala Dinner was a celebration of the five senses. A variety of visuals, music and fashion show ignited the senses of sight and sound, and the dinner with local specialties and visit to the ancient wine cellars, where the famous Chianti wine was produced, revived the senses of smell, touch and taste. 



Laura and the Italian Special Occasions team are very helpful and professional in all aspects of organizing a corporate event in Italy. They went the extra mile to create a special experience for our event, and I can happily recommend their services”. 


My view of Italian Special Occasions is that their staff is extremely knowledgeable, helpful and professional in all aspects of organizing a corporate event in Italy. They happily go the extra mile to create a special experience, and I can easily recommend their teambuilding and corporate event services”.

CSR Programme

Our business, and of our clients, has an impact on the society, and through our events we want to leave positive impact and support local communities. We recommend hosting events off season and incorporating local elements to give back to the communities where the event takes place. This will benefit both the local economy and is better for the environment. 


Contact Information

Name and Surname Role Mail Tel
Laura Notarbartolo Founder laura@italianspecialoccasions.com +39 05648134 73


Web Site

Italian Special Occasions Porto Santo Stefano (GR) - Tuscany
Via Argentiera 23,
58019 Porto Santo Stefano (GR) - Tuscany
Tel. +39 0564 813 473

  • Italian Special Occasions Main Events

Contact Convention Bureau Italia

Fill out the form with all the information about your event
Subscribe our newsletter
Members Of
Endorsed by

Convention Bureau Italia
Piazza Adua 1 - 50123, Firenze
Codice fiscale: 06558220486
Partita IVA: 06558220486

Tel: +39.055.4973341/0

Web by Uplink Web Agency