Creative Credits

The Concept

“Italy, at hand” is the campaign created by + 39 Italy with its creative partner KIDU. This concept won the “Capture Buyers Imagination” competition, launched by Convention Bureau Italia whose aim was to identify a new co-ordinated image for destination Italy. “Italy at hand” represents an important turning point in the promotion of destination Italy. Indeed, for the first time, Italy comes to the international markets with an ad hoc image dedicated to the MICE segment.
Why hands as image of Italy? The starting point of the campaign was to find an element which characterises italianness in the World and sustain the excellence of Made in Italy in the international imagination. Hands are wonderful instruments which the Italians use so well in the art of gesticulating that they have become an element of universal recognition. Hands that hold, squeeze, grasp, accompany, caress, touch, work. Hands talk and for this reason they are the protagonists in the new image of Italy for the Meeting Industry. An Italy which is to be experienced in the daily life of every single gesture which make it unique. Then a dynamic claim was thought up to link to each image, to emphasize the emotional tension of every cultural microcosm which these images narrate.

The Film

Credits & Special Thanks

Per la pillola TASTE: CHEF Marta Pulini, Special thanks to Sabrina Lazzareschi e Gioia Lapini. Bibendum Catering Modena.


Per la pillola LOVE: BAMBINA Giulia Buricchi; NONNA Nadia Mičić Buricchi. Special thanks to Andrea Giovannini e Cecilia Sarti. River House Imola.


Per la pillola EXCELLENCE: ARTIGIANI Massimo Mazzucchi e Giovanni Cusimano. Special thanks to Massimo Mazzucchi e Giovanni Cusimano. La calzoleria di Max e Gio Bologna.


Per la pillola INSPIRATION: RAGAZZA Alice Bortolani; RAGAZZO Giacomo Lazzeri.


Per la pillola HARMONY: VIOLONCELLISTA Eva Zahn; Special Thanks to Egle Conti (Palazzo Albergati Bologna) e Alessandro Magnoni (Gianfranco Parrucchieri Bologna). Palazzo Albergati Bologna; Gianfranco Hair Expression.


Per la pillola ART: ARTISTA Marina Cremonini.


Per la pillola STYLE: MANAGER Tobia Salvadori; Special Thanks to Vespa Club Livorno.


Per la pillola ENTERTAINMENT: BALLERINA Consuelo Scappi.


Per la pillola PLAY: Special thanks to Antonio Pallone; Virtus Calcio Bologna.


Per la pillola HOSPITALITY: BUSINESSMAN Roger Mantovani; CAMERIERE Nicholas Rossi, Special Thanks to Il Salviatino Firenze.


Per la pillola RITUALITY: SPOSA Chiara Vaccari.


Per la pillola FASHION: STYLIST Debora Intile (Intile Ethical Couture); UFFICIO STILE TEAM Enrico Possanzini, Martina Raggi, Fausto Cavaleri. Special thanks to Anna Likhaceva e Andrea Lamberti. FutureLab Bologna.


Per la pillola INNOVATION: LUI Renato Geremicca; LEI Esther Intile. Special Thanks to Ubaldo Righi. Vitruvio Virtual Museum Bologna.

Per la pillola PLAY: Special thanks to Antonio Pallone;
Virtus Calcio Bologna.


Per la pillola HOSPITALITY: BUSINESSMAN Roger Mantovani; CAMERIERE Nicholas Rossi, Special Thanks to Il Salviatino Firenze.


Per la pillola RITUALITY: SPOSA Chiara Vaccari.


Per la pillola FASHION: STYLIST Debora Intile (Intile Ethical Couture); UFFICIO STILE TEAM Enrico Possanzini, Martina Raggi, Fausto Cavaleri. Special thanks to Anna Likhaceva e Andrea Lamberti. FutureLab Bologna.


Per la pillola INNOVATION: LUI Renato Geremicca; LEI Esther Intile. Special Thanks to Ubaldo Righi. Vitruvio Virtual Museum Bologna.


Per la pillola PASSION: SOUND DESIGNER Francesco Cavicchi, LIGHT DESIGNER Francesco Gessi; Special thanks to Francesco Cavicchi. KS Service Poggio Renatico – Ferrara. KS Professional Audio & Light.


Per la pillola EVERYTHING: BAMBINA Giorgia Cervellati. Special thanks to Palazzo Strozzi Firenze. © Fondazione Palazzo Strozzi, Arcidiocesi di Firenze, Accademia delle Arti del Disegno di Firenze, Ministero dei Beni e delle Attività Culturali e del Turismo, Gallerie degli Uffizi, Galleria Palatina, Comune di Volterra, Pinacoteca e Museo Civico di Volterra, Musée des Beaux-Arts et d’Archéologie de Besançon.


Per la pillola PASSION: SOUND DESIGNER Francesco Cavicchi, LIGHT DESIGNER Francesco Gessi; Special thanks to Francesco Cavicchi. KS Service Poggio Renatico – Ferrara. KS Professional Audio & Light.


Per la pillola EVERYTHING: BAMBINA Giorgia Cervellati. Special thanks to Palazzo Strozzi Firenze. © Fondazione Palazzo Strozzi, Arcidiocesi di Firenze, Accademia delle Arti del Disegno di Firenze, Ministero dei Beni e delle Attività Culturali e del Turismo, Gallerie degli Uffizi, Galleria Palatina, Comune di Volterra, Pinacoteca e Museo Civico di Volterra, Musée des Beaux-Arts et d’Archéologie de Besançon.